CNET – Let’s say Democratic presidential candidate Barack Obama sent every one of those “here’s my V.P.” text messages from his own cell phone. And let’s say his mean, nasty carrier charged him 10 cents for each one. According to Nielsen’s numbers, his bill would’ve been $290,000–that’s because the statistics firm says that the SMS campaign stunt reached 2.9 million people.

Excerpt from:
Nielsen: ‘Obama text’ reached 2.9 million
(CNET)