Burberry taps social media with trench coat site (Reuters)

A model presents a creation from Burberry Prorsum 2010 Spring/Summer collection during London Fashion Week, September 22, 2009. REUTERS/Stefan WermuthReuters – Luxury goods group Burberry has hooked up with social networking company Facebook to launch a Web site celebrating its trench coat, becoming the latest retailer to use social media in a bid to boost its brand.

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Burberry taps social media with trench coat site
(Reuters)

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