In the corporate arena and also in our daily lives falling behind in technology is quite a bad idea. But getting out in front is also a bit risky and not so smart either. I read in a magazine that a German company Vitaphone recently brought out a new cell phone with only three buttons, each intended to allow an elderly user to speed-dial an emergency contact. It’s a clever idea with a potentially big market. But what I liked reading about the phone is that its main appeal is that it has less, not more, functionality than everything else on the market. The three-button cell phone also has people wondering: Is it a high-tech product?
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High Tech Risk