An iPhone priced below $200 would devastate RIM and Nokia – and Apple’s margins

Both Bloomberg and the Wall Street Journal now believe Apple (AAPL) is seriously considering launching a cheap iPhone. Speculation about this has been going on for years. But the probable price range mentioned by Bloomberg is a huge shock: The rumored retail price range of $100 to $150 is far below what had earlier been assumed. The iPhone 5 tends to sell for more than $700 in emerging markets. The 2-year old iPhone still costs more than $500. That is the reason why iPhone market share is fading below 5% in major markets like Brazil. But industry experts had widely assumed that the retail price of a low-end iPhone would be somewhere around $250 to $300. Even this would trigger

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