Nikon Coolpix AW110 and S31 deliver ruggedized shooting at vastly different price points

Nikon Coolpix AW110 and S31 deliver ruggedized shooting at vastly different price points

Looking to snap some frames from the mountains to the prairies to the oceans white with foam? Nikon’s got you covered, with a pair of ruggedized point-and-shoots. The high-end model here, dubbed the Coolpix AW110, will set you back a whopping 350 bucks, while the S31 will run you about $120. Clearly, you’ll be making some compromises if opting for the (significantly) lower-priced model. The AW110 sports waterproofing to depths of 60 feet, compared to 16.5 feet for the less-ambitious S31 — the former will work just fine at many scuba depths, while the other model should have you covered for casual snorkeling expeditions.

That $350 price tag will also net you built-in WiFi and GPS, a 3-inch OLED display, 1/2.3-inch 16-megapixel BSI CMOS sensor and a 5x (28-140mm), f/3.9-4.8 optical zoom lens. The $120 S31, however, includes the same sensor as its predecessor, the S30, with a 1/2.9-inch 10-megapixel CCD. It also includes a 2.7-inch LCD and it can sustain drops from up to 3.6 feet (compared to 6.6 feet for the AW110). It does include a rechargeable battery, however, while the previous-generation model required AAs. Both cameras will hit stores at the end of February, with the AW110 available in black, blue, camouflage and orange, and the S31 shipping in blue, brown, pink, white and pink. Catch a few more details in the press release after the break.

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MELVILLE, N.Y. (January 28, 2013) – Today, Nikon Inc. introduced both the COOLPIX AW110 and COOLPIX S31, two innovative yet durable compact cameras for those who want to preserve every fun and action-packed moment as well as share them with friends and family. Waterproof, shockproof and freezeproof1, the rugged AW110 is built to handle the elements, whether hiking up a mountain, hitting the slopes or riding the surf. Nikon’s newest tough camera also offers built-in Wi-Fi(R) connectivity2 for sharing, Full HD 1080p video capabilities and a slew of advanced features that adventurers covet, including GPS and underwater shooting modes. The COOLPIX S31 provides the reliability that allows every member of the family to preserve their own special memories. Complete with fun shooting modes and a simple yet intuitive user interface, the resilient S31 is a family camera that can be confidently carried to the pool or around the jungle gym.

“The COOLPIX AW110 and COOLPIX S31 are exciting new additions to the COOLPIX camera lineup; both are uniquely designed to complement the needs of different consumers. The COOLPIX AW110 is designed to cater to outdoor enthusiasts who need a camera that can keep up with their active lifestyle, while the COOLPIX S31′s easy-to-use interface is great for family members young and old who seek to capture lasting memories,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Whether conquering your desire for exploration while snorkeling or simply capturing a family day at the park, Nikon’s newest cameras offer the performance, features and image quality users have come to expect from the COOLPIX line.”

The Nikon COOLPIX AW110: Durable Performance for the Outdoor Adventurer
The COOLPIX AW110 is the ultimate point-and-shoot camera for the outdoor enthusiast that demands exceptional image quality and sharp, clear HD video from a compact body. Ready for the toughest conditions, this rugged camera sports a fun and innovative feature set designed to capture, preserve and share every moment of a user’s active lifestyle. Waterproof (up to 59 feet), shockproof (up to 6.7 feet) and freezeproof (down to 14


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