RIM to rename itself BlackBerry, hoping for fresh start

NEW YORK (Reuters) – Research In Motion Ltd is changing its name to BlackBerry, the company announced on Wednesday, in move to refresh its tarnished image as it begins marketing a reengineered line of BlackBerry 10 smartphones. The announcement, made by Chief Executive Thorsten Heins as the company formally launched the BlackBerry 10, signals the company’s hopes for a streamlined identity as it embarks on a make-or-break drive to regain lost ground in the smartphone market it once dominated. …

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RIM to rename itself BlackBerry, hoping for fresh start

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