Twitter acquires social TV analytics company Bluefin Labs

SAN FRANCISCO (Reuters) – Twitter Inc said on Tuesday it has agreed to acquire advertising analytics company Bluefin Labs. Terms of the deal were not disclosed. Twitter Chief Operating Officer Ali Rowghani said in a blog post announcing the deal: “Bluefin’s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.” The deal was reported first by Business Insider. …

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Twitter acquires social TV analytics company Bluefin Labs

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