Microsoft’s Surface marketing has been bafflingly bad
Now that we know the Surface has likely sold well below Microsoft’s (MSFT) own expectations, it’s fair to ask, “What went wrong?” Well, a lot of things: the Surface is priced too high, for one, and there doesn’t seem to be much reason for the Windows RT operating system to exist. But there’s a third aspect here that shouldn’t be overlooked, even if it’s not as important as the first two factors: Namely, that the Surface’s advertising campaign has been bafflingly terrible. Former Apple (AAPL) ad man Ken Segall has written a good analysis of recent advertisements for all the major tablets on the market right now and has found that most of them boil down to laundry lists showing us
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