Editorial: Google confuses magic with middling as it steps into music streaming

DNP Editorial Google confuses magic with middling as it steps into music streaming

First of all: that name. Google Play Music All Access. Perhaps Google’s presenters realized, as they were driving to the I/O keynote, that they had forgotten to name the new music-streaming service, and came up with that clunker backstage.

Unique? Magical? It’s easy to dismiss those claims within minutes of signing up.

Jump to the keynote, where Chris Yerga described All Access as “a uniquely Google approach to a subscription service,” and remarked, “Here’s where the magic starts.” Unique? Magical? It’s easy to dismiss those claims within minutes of signing up. Prosaic and useful, yes; unique and magical, no. All Access is nowhere near an innovation. The major ecosystem companies, each of which started with groundbreaking technical development, now seem to fashion their business destinies on buttressing their networks with products innovated elsewhere, plugging holes to sway existing users from drifting out of the system. It’s not a new story, but always a sad one.

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Editorial: Google confuses magic with middling as it steps into music streaming

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