Facebook to kill off Sponsored Results, streamline its advertising efforts
Facebook ads are about to become a tiny bit less obtrusive: the social network just announced that it will stop showing Sponsored Results this July. These ads have appeared alongside brands, groups and more in searches since August of last year, but Facebook made the decision to cut the program after noticing that marketers were using Sponsored Results and mobile app install ads quite similarly. Businesses will still be able to use the latter (and purportedly more effective) method, along with post links ads, when the program ends in July. In other words, don’t expect a commercial-free experience.
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