It looks like the battle for affordable smartphone flagships is heating up. Hot on the heels of TCL / Alcatel’s tasty $280 Idol X comes word of Gionee’s ELIFE E6, also boasting a 5-inch 1080p display, 1.5GHz quad-core processor (MediaTek MT6589T) with 2GB RAM and 13-megapixel BSI camera with flash. In addition to these main specs, the Chinese handset allegedly packs a 5MP front-facing shooter and 2000mAh+ battery, runs Android 4.2.1 (Jellybean) and features a svelte 8mm profile. Gionee is officially expected to launch the ELIFE E6 in Beijing on July 10th for somewhere between $320 and $360. Availability is unknown, but with MediaTek’s SoC supporting both 42Mbps HSPA+ and TD-SCDMA (no LTE here, folks), this phone is likely destined to China, India and other APAC nations.