Apple’s two new iPhones target high, low-end markets

Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the pricing of the new iPhone 5C at Apple Inc's media event in CupertinoBy Poornima Gupta CUPERTINO, California (Reuters) – Apple Inc unveiled a high-end iPhone with a fingerprint scanner as it tries to stand out in a crowded market, and a cheaper, colorful plastic model for emerging markets that proved pricier than expected. Apple did not disclose pricing in China, its largest market, or whether it had sealed a long-awaited distribution agreement with China Mobile Ltd, although pricing is likely to be released at a Beijing media event scheduled for later on Wednesday. …

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Apple’s two new iPhones target high, low-end markets

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