Apple’s two new iPhones target high and low-end markets

Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the pricing of the new iPhone 5C at Apple Inc's media event in CupertinoBy Poornima Gupta and Malathi Nayak CUPERTINO, California (Reuters) – Apple Inc unveiled on Tuesday an iPhone with a fingerprint scanner to help it stand out among the smartest of phones and a cheaper, colorful plastic model for emerging markets that proved pricier than expected. The entry-level “iPhone 5C” comes in five hues – blue, green, pink, yellow and white – and starts in the United States at $99 with a contract, or $549 without, signaling prices that may disappoint those hoping for an aggressive assault on China and India. …

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Apple’s two new iPhones target high and low-end markets

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