Google might ditch Intel and design its own chips

Google might ditch Intel and design its own chipsEven with its burgeoning Nexus program, Google is still primarily seen as a software and services company rather than a hardware designer. And yet, all those web services, from YouTube videos to Street View panoramas to Google Docs, need a solid infrastructure of servers to support them — which has led Google to set up and operate a number of enormous data centers around the globe. Servers are Google's most important computers Google already designs its own server systems — right down to the brightly colored cooling pipes — so taking that a step further to customizing the chips that drive those servers actually seems like a logical move.

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Google might ditch Intel and design its own chips

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