WATCH: Apple’s Mobile Marketing Gift to Retailers
Welcome to the in-store, personalized mobile retail experience. Information where and when you need it most. Brought to you by… Apple? Apple debuted iBeacon, its Bluetooth-based in-store location technology, in its stores recently, offering a glimpse of the future of shopping: blending the physical with the digital. With the App Store app and Bluetooth turned on (plus a device running iOS 7), you can receive messages specific to wherever you are in the store. Maybe a special, info on upgrading, or turn-by-turn directions to whatever it is you're looking for. …
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