Why the Wii U’s failure won’t change Nintendo

Why the Wii U’s failure won’t change NintendoThe Wii U’s poor sales performance is hardly news anymore, but last month’s arrival of the Xbox One and PlayStation 4 brought Nintendo’s predicament into sharp relief. Sony and Microsoft touted their new machines as the best- and fastest-selling consoles in November, respectively, whereas Nintendo simply chose to tell the world that Wii U sales were up 340 percent on the previous month. As ever, some commentators have greeted the bad news with proclamations that the death knell has been sounded for Nintendo as a hardware manufacturer, and the sooner the company follows Sega’s lead by transitioning to a software-only model the better. But such analysis reveals a fundamental misunderstanding of Nintendo’s business, strategy, and motivations.

See the rest here:
Why the Wii U’s failure won’t change Nintendo

Share/Save/Bookmark

Leave a Reply