Twitter has been slowly expanding its advertising offerings for some time now — first with more ads in more places, then with more folks able to buy ads. Now it’s taken things one big step further and opened up its self-serve Twitter Ads platform to all users in the United States. That means anyone can now sign up and buy promoted tweets of their very own, with all the same options and analytics previously afforded to businesses and individuals invited to take part in the program. That doesn’t necessarily mean you’ll be seeing more ads on Twitter, but you may well start seeing some more unexpected ones. Those interested in shelling out some cash can find all they need to get started at the links below.

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Source: Twitter Advertising Blog, Twitter Ads

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Twitter opens up ad-buying to all US users, brings new tools to self-promoters

If you’re an avid reader of The New York Times, you’re probably already familiar with its complex subscription model that ranges in price between $15 and $35 per month. Yes, it’s sometimes costly to stay in the loop, but on the upside of the paywall, company CEO Mark Thompson says that readers will soon find a wider array of content packages, including less expensive options. The move may be necessary, and according to Bloomberg, the CEO painted it as “the single most important thing we’re doing in the company.” Today, The New York Times released its earnings for the quarter, which came in slightly below expectations and revealed a decrease in advertising revenue. Recognizing the shift, Thompson will work to make the organization less reliant on ad revenue and more focused on digital subscriptions.

As for its growth strategy, it’s said that we can expect lower pricing tiers that offer access to specific content such as politics, technology and the arts, along with premium tiers that provide feature content and access to events. Curiously, videos and even games will be in the mix, but it’s currently unclear where that’ll fit into the tiered strategy. The New York Times currently serves 708,000 subscribers, which represents a 45 percent increase from the first quarter of 2012. It’s said that we can expect the refined subscription model to arrive sometime in late 2013 or early 2014, and it’ll be very interesting to see just how complex the outlet can go with its pricing.

[Image credit: Adam Kinney / Flickr]

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Source: Bloomberg, paidContent, Q1 Earnings Release

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New York Times to refine subscription model in wake of sliding ad revenue

Twitter feed.

[Thanks, Britton]

Filed under: Wireless, Networking, Microsoft

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Source: Slickdeals

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Magazine slips in a free T-Mobile WiFi hotspot, courtesy of Microsoft (video)

The concept of a Twitter-aware cuckoo clock has certainly been done — just not by Twitter itself, until now. Twitter UK has teamed up with Berg to produce #Flock, a smarter-than-average clock that both marks time and pops out a bird whenever there are new followers, replies and retweets. It’s comparatively simple underneath the wood, as a Berg Cloud developer kit links an arm mechanism to the owner’s Twitter account. The trick will be owning one in the first place. As much as we’d like Twitter to sell #Flock on a general basis, the company is giving away its hand-built creation only to companies and people that “push the creative boundaries,” which will mostly involve advertisers rather than any of us common folk.

Filed under: Household, Internet

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Via: The Verge

Source: Twitter Ads UK (Twitter)

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Twitter UK’s #Flock cuckoo clock shares time and tweets alike (video)

According to Ad Age’s unnamed sources, Facebook is preparing to launch a somewhat invasive ad program this summer through its news feed. Alongside the left and right spaces outside of the news feed, the company is reportedly planning four 15-second autoplay video ads that’ll target women over 30, women under 30, men over 30, and men under 30 (so, uh, expect lots of super general advertisers we’d guess — toilet paper and Coca-Cola, for example). While potentially invasive, the ads are also potentially extremely lucrative; Facebook is apparently seeking near $1 million per day, per advertiser. That’s a cool $4 million (roughly) per day, with the potential risk of pushing away the billions of people enabling such an incredibly high ad rate.

Facebook’s had a strange history with advertising, occasionally amending rules that angered the social network’s users (such as targeting marketing based on browsing history). The California-based internet company also outright paused its mobile ad network program last December, citing internal prioritization of other products. As you might’ve guessed, Facebook reps declined to comment on this report, so it’s probably best to reserve your outrage until there’s some solid confirmation.

Filed under: Software, Facebook

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Source: Ad Age

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Facebook reportedly launching 15-second autoplaying ads this summer, taking over the space around your news feed