Tag Archives: snapchat

Snap buys key patent to secure the future of its geofilters

Mobli, an Israeli company, patented the idea of adding filters to photos based on your location back in 2012, way before Snap started using them. Now TechCrunch says the ephemeral messaging app has purchased that patent for $7.7 million in order to m…

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Snap buys key patent to secure the future of its geofilters

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Snapchat adds augmented reality emoji to your videos

Snapchat has offered a variety of silly, weird (and sometimes racist) filters for a while now. Today, though, Snap is rolling out a few new “world lenses” that have a new trick. You can now place a small group of 3D objects right in your scene and mo…

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Snapchat adds augmented reality emoji to your videos

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Snapchat adds another feature Facebook will copy

Snapchat is in a tough spot right now and we're not just talking about all of those insensitive filters. Users love Stories, but because of that, everybody from Medium to Bumble to Facebook is adding its own version of the feature to its platforms. A…

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Snapchat adds another feature Facebook will copy

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Snapchat is proving its street cred with TV advertisers

Snapchat is proving its street cred with TV advertisersSnapchat desperately wants to carve out a piece of the $70 billion in brand spending┬áthat…

Snapchat is proving its street cred with TV advertisers

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MGM courts millennials with new shows on Snapchat

Snap and MGM Television have inked a deal to produce original short-form shows for the social network, MGM Studios announced today. This is Snap's first major content deal with an entertainment studio, although it's also partnered with a variety of T…

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MGM courts millennials with new shows on Snapchat

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